Social Media Management Fundamentals

Social media is no longer a supplementary marketing tool—it is central to modern brand communication, customer engagement, and business growth. Social Media Management Fundamentals is a comprehensive course designed to equip professionals with the foundational skills and strategic knowledge needed to effectively manage and grow a brand’s presence across social platforms.
This 10-lesson course introduces participants to the full scope of social media management, from strategic planning and content creation to community engagement and performance analysis. Learners will explore how to develop a cohesive social media strategy aligned with organizational goals, choose the right platforms for their audience, and build a consistent and compelling brand voice.
Participants will gain hands-on insights into crafting engaging content, curating valuable resources, and leveraging tools to streamline scheduling and publishing. The course delves into platform-specific tactics for LinkedIn, Facebook, Instagram, Twitter, and emerging channels. It also addresses essential practices in community management, compliance, advertising, and risk mitigation.
With a strong emphasis on analytics and return on investment (ROI), the program helps learners develop data-driven strategies and meaningful reporting for stakeholders. Integration with broader marketing initiatives and CRM systems is also explored, ensuring participants understand how to align social media with overarching business efforts.
Ideal for marketers, business owners, and communication professionals, this course provides both tactical know-how and strategic vision. By the end, participants will have a tailored action plan and the tools to build, manage, and grow a successful social media presence for their organization.