What you will learn?
Understand the AIDA Marketing Funnel and how it applies to online strategy
Create an effective digital marketing funnel for your business or client
Map marketing content to the stages of the buyer's journey
Use content strategically to guide prospects from awareness to action
Identify and fix missing elements in existing marketing strategies
Target Audience
Small business owners and entrepreneurs
Marketing professionals and consultants
Freelancers offering digital marketing services
Anyone looking to build a structured, effective marketing strategy
Content creators and social media managers aiming to improve conversions
About this course
You will learn how to align your content and marketing activities with the buyer’s journey—starting from attracting attention, building interest, generating desire, and leading the customer to take action. This course breaks down the AIDA system in a straightforward way, making it easy to apply, even if you're just starting out.
Through real-world examples and client case studies, you’ll discover what types of content work best at each stage of the funnel and how to implement them across platforms like websites, social media, and email. By the end of the course, you’ll have your own working AIDA funnel and the skills to apply it to any business or client.
This course doesn’t rely on theory alone—it’s based on decades of proven marketing psychology, modernized for the digital age. If you're ready to stop guessing and start converting, this course is your blueprint for success.
Requirements
A basic understanding of marketing or business principles
No prior experience with funnels or digital marketing required
Access to the internet and a willingness to apply course concepts
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