About this course
In today’s fast-paced digital economy, businesses must harness the full potential of online channels to remain competitive, relevant, and customer-focused. Digital Marketing Fundamentals is a comprehensive 12-lesson course designed to provide learners with a solid foundation in the strategies, tools, and techniques essential for successful digital marketing. This course walks participants through the entire digital marketing ecosystem—from understanding the core channels and creating buyer personas, to mastering content marketing, SEO, PPC, social media, and email campaigns.
Participants will explore key areas such as website optimization, data analytics, and marketing automation, while learning how to develop integrated, goal-oriented strategies that align with broader business objectives. Each lesson combines strategic insights with actionable tactics, helping learners plan, execute, and refine campaigns that drive measurable results.
Hands-on components include keyword research, Google Ads setup, social content planning, email segmentation, and data interpretation through Google Analytics. Learners will also gain familiarity with widely used tools that streamline marketing tasks and improve efficiency.
By the end of the course, participants will be equipped to create and implement a tailored 90-day digital marketing action plan that supports customer acquisition, brand awareness, and long-term growth.
This course is ideal for marketers, entrepreneurs, small business owners, and professionals seeking to develop in-demand digital skills and a strong understanding of how to leverage digital marketing to achieve business success.
Learning Objectives
• Understand the core components of digital marketing and how they interconnect to support business growth.
• Develop and implement a strategic digital marketing plan aligned with organizational goals.
• Apply best practices across key digital channels including SEO, social media, email marketing, and PPC.
• Analyze campaign performance using data and tools to optimize marketing efforts and demonstrate ROI.
Target Audience
• Marketing professionals seeking to strengthen their digital skillset.
• Entrepreneurs and small business owners aiming to grow their business online.
• Communication and PR professionals looking to integrate digital channels.
• Career changers or recent graduates pursuing opportunities in digital marketing.
Prerequisites
• Basic understanding of marketing principles and business strategy.
• Familiarity with internet navigation and common digital tools (e.g., browsers, email, productivity apps).
Participants will explore key areas such as website optimization, data analytics, and marketing automation, while learning how to develop integrated, goal-oriented strategies that align with broader business objectives. Each lesson combines strategic insights with actionable tactics, helping learners plan, execute, and refine campaigns that drive measurable results.
Hands-on components include keyword research, Google Ads setup, social content planning, email segmentation, and data interpretation through Google Analytics. Learners will also gain familiarity with widely used tools that streamline marketing tasks and improve efficiency.
By the end of the course, participants will be equipped to create and implement a tailored 90-day digital marketing action plan that supports customer acquisition, brand awareness, and long-term growth.
This course is ideal for marketers, entrepreneurs, small business owners, and professionals seeking to develop in-demand digital skills and a strong understanding of how to leverage digital marketing to achieve business success.
Learning Objectives
• Understand the core components of digital marketing and how they interconnect to support business growth.
• Develop and implement a strategic digital marketing plan aligned with organizational goals.
• Apply best practices across key digital channels including SEO, social media, email marketing, and PPC.
• Analyze campaign performance using data and tools to optimize marketing efforts and demonstrate ROI.
Target Audience
• Marketing professionals seeking to strengthen their digital skillset.
• Entrepreneurs and small business owners aiming to grow their business online.
• Communication and PR professionals looking to integrate digital channels.
• Career changers or recent graduates pursuing opportunities in digital marketing.
Prerequisites
• Basic understanding of marketing principles and business strategy.
• Familiarity with internet navigation and common digital tools (e.g., browsers, email, productivity apps).
Introduction
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Digital Marketing Fundamentals File
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