Using Social Media for Sales

Using Social Media for Sales is a comprehensive course designed to equip learners with the skills and strategies needed to leverage social media as a powerful sales engine. As digital landscapes evolve, social selling has become essential for building relationships, generating high-quality leads, and driving consistent revenue. This course provides a step-by-step, platform-specific approach to mastering modern sales techniques using social tools.
The program begins by introducing the foundations of social selling—its benefits, major platforms, and the tools required to get started. Learners will then build a strong professional presence by optimizing their profiles, crafting a compelling personal brand, and establishing thought leadership in their industry. A deep dive into audience research helps participants understand buyer personas, platform behaviors, and key social touchpoints throughout the customer journey.
The course explores content strategy fundamentals, including how to create engaging posts, balance sales messaging with value, and maintain consistency through content calendars. Platform-specific modules cover Instagram, Facebook, and LinkedIn Sales Navigator, providing actionable tips for product showcases, live interactions, prospecting, and meaningful engagement.
Additional modules guide learners through social listening, customer service best practices, lead nurturing, and relationship building—core competencies of successful social sellers. Learners will also explore paid advertising strategies, from campaign setup to conversion optimization, and finish with analytics tools and performance measurement techniques.
By the end of the course, participants will have a clear implementation roadmap, a strong understanding of best practices, and the confidence to continuously refine and scale their social selling strategies.