What you will learn?
Understand the neuroscience and psychology behind storytelling
Identify the elements and structure of effective stories
Craft stories that engage, inspire, and influence others
Adapt storytelling techniques to different audiences and settings
Enhance delivery skills for maximum emotional and persuasive impact
Build and refine a personal “story library” for varied communication needs
Target Audience
Leaders, managers, and team leads
Sales, marketing, and communication professionals
Entrepreneurs and business owners
Trainers, educators, and coaches
Anyone who wants to become a more influential communicator
About this course
“Storytelling and Influencing: Communicate with Impact” is a hands-on course designed to help you become a more compelling communicator through the strategic use of narrative. You’ll learn the science behind why stories work, uncover the essential elements of a memorable story, and explore proven structures such as the Hero’s Journey and the 3-act framework.
Throughout the course, you’ll discover how to adapt stories for different audiences and situations—whether you’re giving a presentation, leading a team, or pitching an idea. You’ll refine your delivery skills, build your personal story library, and gain confidence in sharing stories that create emotional engagement and influence outcomes.
The course blends theory with application through practice sessions, feedback, and peer discussions, ensuring you leave with not just knowledge but practical tools you can immediately apply in your professional and personal communication.
Requirements
Basic communication skills
Willingness to speak, share, and receive feedback
No prior storytelling experience required
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