About this course
In every interaction—personal, professional, or commercial—there’s an element of persuasion at play. This course explores the psychology behind why people say “yes” and how to ethically apply those principles in your everyday life. Based on the groundbreaking work of Dr. Robert Cialdini, this course delves into the seven key principles of influence: Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and the more recent addition, Unity.
Participants will learn how these principles operate on a subconscious level, influencing decisions, shaping behaviours, and affecting relationships. Each lesson offers a practical breakdown of the psychological mechanisms behind each principle, examples of real-world applications, and guidance on both utilizing and resisting these tactics ethically.
Beyond theory, the course emphasizes ethical influence, showing how to build trust, foster collaboration, and communicate persuasively without manipulation. Whether you’re in sales, marketing, leadership, education, or simply navigating daily life, understanding the psychology of persuasion empowers you to communicate more effectively and influence with integrity.
Through interactive scenarios, self-reflection, and strategic planning, participants will walk away with a deeper understanding of influence and a toolkit for applying it in a responsible and impactful way.
Learning Objectives
By the end of this course, participants will be able to:
• Define and explain the seven principles of influence
• Identify real-life examples of each principle in action
• Recognize when influence tactics are being used on them
• Apply persuasion techniques ethically in professional and personal contexts
• Differentiate between ethical persuasion and manipulation
• Create strategies for influence that build trust and long-term engagement
• Use influence to enhance communication, leadership, and decision-making
Target Audience
This course is ideal for:
• Professionals in sales, marketing, negotiation, or leadership
• Entrepreneurs and business owners
• Educators, coaches, and consultants
• Anyone interested in psychology, communication, or self-development
• Individuals who want to better understand and navigate persuasion in daily life
Prerequisites
No prior knowledge of psychology is required. Participants should have:
• An interest in human behavior and communication
• A willingness to reflect on their own influence style and decision-making
• Basic reading and comprehension skills in English
Participants will learn how these principles operate on a subconscious level, influencing decisions, shaping behaviours, and affecting relationships. Each lesson offers a practical breakdown of the psychological mechanisms behind each principle, examples of real-world applications, and guidance on both utilizing and resisting these tactics ethically.
Beyond theory, the course emphasizes ethical influence, showing how to build trust, foster collaboration, and communicate persuasively without manipulation. Whether you’re in sales, marketing, leadership, education, or simply navigating daily life, understanding the psychology of persuasion empowers you to communicate more effectively and influence with integrity.
Through interactive scenarios, self-reflection, and strategic planning, participants will walk away with a deeper understanding of influence and a toolkit for applying it in a responsible and impactful way.
Learning Objectives
By the end of this course, participants will be able to:
• Define and explain the seven principles of influence
• Identify real-life examples of each principle in action
• Recognize when influence tactics are being used on them
• Apply persuasion techniques ethically in professional and personal contexts
• Differentiate between ethical persuasion and manipulation
• Create strategies for influence that build trust and long-term engagement
• Use influence to enhance communication, leadership, and decision-making
Target Audience
This course is ideal for:
• Professionals in sales, marketing, negotiation, or leadership
• Entrepreneurs and business owners
• Educators, coaches, and consultants
• Anyone interested in psychology, communication, or self-development
• Individuals who want to better understand and navigate persuasion in daily life
Prerequisites
No prior knowledge of psychology is required. Participants should have:
• An interest in human behavior and communication
• A willingness to reflect on their own influence style and decision-making
• Basic reading and comprehension skills in English
Introduction
1 Parts
Influence: The Psychology of Persuasion File
349.81 MB
0
0 Reviews
