Peer-to-Peer Fundraising for Nonprofit

Peer-to-peer (P2P) fundraising has become one of the most powerful and cost-effective strategies for modern nonprofits to expand reach, inspire authentic storytelling, and mobilize supporters as active advocates. This course provides a comprehensive, practical guide to designing, launching, and managing successful peer-to-peer fundraising campaigns from start to finish.
Participants will explore the fundamentals of P2P fundraising, including how to identify and motivate peer fundraisers, select the right campaign models, and align P2P initiatives with broader organizational goals. The course walks through each phase of a P2P campaign lifecycle — from audience segmentation and goal setting to technology selection, marketing execution, performance tracking, and post-campaign stewardship.
Through real-world examples, proven frameworks, and actionable tools, learners will gain the skills needed to recruit and support peer fundraisers, maintain campaign momentum, and maximize fundraising outcomes. Special attention is given to supporter experience, data-driven decision making, and long-term relationship building with both fundraisers and donors.
By the end of the course, participants will have a clear understanding of best practices, common challenges, and practical solutions for peer-to-peer fundraising. They will also develop a personalized action plan they can immediately apply to launch or improve P2P campaigns within their own nonprofit organizations.