Individual & Annual Giving Fundraising for Nonprofits

Individual & Annual Giving Fundraising for Nonprofits is a comprehensive course designed to equip nonprofit professionals with the knowledge and practical skills needed to build sustainable individual giving programs. Individual donors are the backbone of nonprofit fundraising, providing reliable revenue, long-term support, and a strong base for major and planned gifts. This course focuses on both acquiring new donors and retaining existing supporters through effective annual giving strategies.
Participants will explore the psychology of donor motivation, learn how to identify and segment prospects, and design integrated fundraising campaigns across direct mail, digital channels, events, and personal solicitation. The course emphasizes relationship-centered fundraising, highlighting the importance of stewardship, meaningful communication, and ethical practices in building donor loyalty. Learners will gain hands-on insight into campaign planning, messaging, data management, and performance analysis to continuously improve results.
Legal and ethical considerations, including tax regulations, donor privacy, and compliance standards, are woven throughout the course to ensure responsible fundraising practices. Special attention is given to upgrading annual donors into major gift prospects and collaborating effectively with board members and volunteers. By the end of the course, participants will develop a practical fundraising plan tailored to their organization’s goals and capacity. This course is ideal for organizations seeking to strengthen their annual giving programs and create lasting donor relationships that support long-term mission impact.