Overcoming Sales Objections

The "Overcoming Sales Objections" course is designed to equip sales professionals with the skills and strategies necessary to handle objections effectively and close more sales. This course provides an in-depth look at the psychology behind sales objections, helping participants understand why customers resist and how to turn objections into opportunities. Through practical techniques such as active listening, reframing, and the LAER (Listen, Acknowledge, Explore, Respond) method, learners will develop the tools to address and overcome common and complex objections. Additionally, the course covers advanced objection-handling strategies, negotiation skills, and the use of social proof to build credibility and trust with prospects. By the end of the course, participants will feel confident in their ability to handle any sales objection, maintain control of the conversation, and guide potential clients toward a successful conclusion.
Learning Objectives:
• Understand the psychology behind sales objections and why they occur.
• Master the LAER method and other objection-handling techniques.
• Develop skills to preemptively address and overcome objections during the sales process.
• Learn how to use social proof and negotiation skills to close deals.

Target Audience:
This course is ideal for sales professionals, account managers, business development representatives, and anyone involved in the sales process who wants to improve their objection-handling skills.
Prerequisite:
No formal prerequisites are required, but basic knowledge of sales techniques and experience in sales roles would be beneficial.