What you will learn?
Understand the psychological drivers behind buyer behaviour.
Prepare thoroughly for negotiations with strategic insight.
Communicate with clarity, empathy, and influence.
Navigate objections and resistance confidently.
Use power and leverage ethically and effectively.
Identify win-win opportunities that build lasting relationships.
Execute strong opening and closing moves.
Handle complex, multi-party negotiation dynamics.
Apply negotiation frameworks in both sales and procurement contexts.
Build a personal development plan for continued negotiation growth.
Target Audience
Sales professionals looking to improve negotiation outcomes
Account managers, business development reps, and consultants
Entrepreneurs and small business owners
Anyone involved in B2B, B2C, or procurement negotiations
Professionals transitioning into sales-related roles
This course is suitable for both early-career professionals and experienced negotiators .
About this course
This 12-lesson program takes learners from foundational sales psychology through to advanced deal-making strategies. Topics include understanding buyer motivations, mastering the art of listening, managing objections with confidence, leveraging power dynamics, and crafting win-win outcomes. Whether negotiating a small transactional deal or a complex, multi-stakeholder agreement, participants will gain the skills to manage every stage of the process—from preparation to closing.
Through real-world scenarios, frameworks, and practical exercises, learners will be empowered to approach negotiations with confidence, clarity, and control. By the end of the course, participants will have a toolkit of actionable techniques to increase conversion rates, maximize value, and build stronger client relationships.
Ideal for both aspiring and experienced sales professionals, this course delivers measurable improvements in deal outcomes and professional credibility in any negotiation scenario.
Requirements
No formal prerequisites are required.
A foundational understanding of sales principles is beneficial, but not essential.
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