About this course
In today’s fast-paced and competitive market, the ability to influence, persuade, and close deals is more critical than ever. This is a comprehensive, skill-based course designed to equip professionals with the psychological insights, strategic frameworks, and communication tools needed to negotiate deals that drive value and build lasting business relationships.
This 12-lesson program takes learners from foundational sales psychology through to advanced deal-making strategies. Topics include understanding buyer motivations, mastering the art of listening, managing objections with confidence, leveraging power dynamics, and crafting win-win outcomes. Whether negotiating a small transactional deal or a complex, multi-stakeholder agreement, participants will gain the skills to manage every stage of the process—from preparation to closing.
Through real-world scenarios, frameworks, and practical exercises, learners will be empowered to approach negotiations with confidence, clarity, and control. By the end of the course, participants will have a toolkit of actionable techniques to increase conversion rates, maximize value, and build stronger client relationships.
Ideal for both aspiring and experienced sales professionals, this course delivers measurable improvements in deal outcomes and professional credibility in any negotiation scenario.
Learning Objectives:
By the end of this course, participants will be able to:
• Understand the psychological drivers behind buyer behavior.
• Prepare thoroughly for negotiations with strategic insight.
• Communicate with clarity, empathy, and influence.
• Navigate objections and resistance confidently.
• Use power and leverage ethically and effectively.
• Identify win-win opportunities that build lasting relationships.
• Execute strong opening and closing moves.
• Handle complex, multi-party negotiation dynamics.
• Apply negotiation frameworks in both sales and procurement contexts.
• Build a personal development plan for continued negotiation growth.
Target Audience:
This course is designed for:
• Sales professionals looking to improve negotiation outcomes
• Account managers, business development reps, and consultants
• Entrepreneurs and small business owners
• Anyone involved in B2B, B2C, or procurement negotiations
• Professionals transitioning into sales-related roles
Prerequisites:
No formal prerequisites are required. A foundational understanding of sales principles is beneficial, but not essential. This course is suitable for both early-career professionals and experienced negotiators seeking
This 12-lesson program takes learners from foundational sales psychology through to advanced deal-making strategies. Topics include understanding buyer motivations, mastering the art of listening, managing objections with confidence, leveraging power dynamics, and crafting win-win outcomes. Whether negotiating a small transactional deal or a complex, multi-stakeholder agreement, participants will gain the skills to manage every stage of the process—from preparation to closing.
Through real-world scenarios, frameworks, and practical exercises, learners will be empowered to approach negotiations with confidence, clarity, and control. By the end of the course, participants will have a toolkit of actionable techniques to increase conversion rates, maximize value, and build stronger client relationships.
Ideal for both aspiring and experienced sales professionals, this course delivers measurable improvements in deal outcomes and professional credibility in any negotiation scenario.
Learning Objectives:
By the end of this course, participants will be able to:
• Understand the psychological drivers behind buyer behavior.
• Prepare thoroughly for negotiations with strategic insight.
• Communicate with clarity, empathy, and influence.
• Navigate objections and resistance confidently.
• Use power and leverage ethically and effectively.
• Identify win-win opportunities that build lasting relationships.
• Execute strong opening and closing moves.
• Handle complex, multi-party negotiation dynamics.
• Apply negotiation frameworks in both sales and procurement contexts.
• Build a personal development plan for continued negotiation growth.
Target Audience:
This course is designed for:
• Sales professionals looking to improve negotiation outcomes
• Account managers, business development reps, and consultants
• Entrepreneurs and small business owners
• Anyone involved in B2B, B2C, or procurement negotiations
• Professionals transitioning into sales-related roles
Prerequisites:
No formal prerequisites are required. A foundational understanding of sales principles is beneficial, but not essential. This course is suitable for both early-career professionals and experienced negotiators seeking
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