What you will learn?
Master professional presence and non-verbal communication.
Understand buyer psychology and decision-making patterns.
Conduct effective need analysis and solution presentations.
Handle objections and negotiate win-win outcomes.
Apply advanced selling strategies to increase value and sales volume.
Build lasting customer relationships for repeat business and referrals.
Target Audience
Sales representatives and account managers
Business development professionals
Retail and showroom sales staff
Entrepreneurs and small business owners
About this course
Learners will start by understanding modern sales dynamics, challenges, and the psychological drivers behind purchasing decisions. The course emphasizes the power of body language, active listening, and tailored communication to engage prospects and build trust. Through practical strategies, participants will learn how to conduct effective need analysis, craft compelling presentations, and use storytelling to make products and services more memorable.
Objection handling, negotiation skills, and advanced selling techniques like consultative and value-based selling are covered to help sales professionals address challenges with confidence and turn prospects into loyal customers. The program also focuses on closing strategies, post-sale relationship management, and methods for generating referrals and expanding accounts.
By the end of the course, participants will have a clear, actionable plan for applying these strategies in real-world sales environments, enabling them to boost performance, exceed targets, and develop long-term business growth.
Requirements
Basic understanding of sales concepts
Good verbal communication skills
Prior sales experience is beneficial but not mandatory