About this course
In today’s dynamic and competitive business environment, effective sales coaching is not just a leadership skill—it's a strategic advantage. "Coaching Sales People" is a comprehensive course designed to equip sales managers and team leaders with the tools, techniques, and mindset needed to elevate their teams’ performance and drive consistent revenue growth.
The course begins with an overview of the modern sales landscape, highlighting key trends and challenges that sales teams face. From there, it builds a strong foundation in sales coaching principles, emphasizing the shift from directive management to empowering leadership. Participants will learn how to accurately assess both individual and team performance, and how to develop personalized coaching strategies that align with organizational goals.
Throughout the course, practical coaching techniques are introduced—ranging from one-on-one development sessions to group coaching frameworks—all tailored to help salespeople sharpen their skills, boost confidence, and close more deals. Special focus is placed on integrating technology, such as CRM tools and analytics platforms, to enhance coaching efficiency and effectiveness.
Additionally, the course addresses common coaching obstacles, such as resistance to feedback or lack of engagement, and offers solutions to overcome them. Learners will also discover how to measure the impact of coaching efforts and foster a culture of continuous learning and growth.
By the end of this course, participants will have a clear, actionable roadmap for becoming more effective sales coaches—capable of unlocking potential, maximizing performance, and driving sustainable success across their sales organizations.
It’s especially valuable for professionals seeking to:
• Improve their coaching impact,
• Drive team performance,
• And build a culture of accountability and continuous improvement.
Learning Objectives
By the end of this course, participants will be able to:
• Analyze the modern sales environment to identify key challenges and opportunities for coaching-driven performance improvement.
• Assess individual and team sales performance using structured evaluation tools and data-driven insights.
• Design and implement personalized coaching strategies that align with both organizational goals and individual sales reps’ development needs.
• Apply proven coaching techniques and technologies to enhance skill development, motivation, and overall sales effectiveness.
Target Audience
This course is ideal for:
• Sales Managers
• Team Leaders
• Regional/Area Sales Heads
• Sales Enablement Professionals
• Newly promoted sales leaders transitioning from individual contributor roles to managerial positions
Prerequisites
Basic knowledge of sales processes and terminology (e.g., pipeline stages, prospecting, closing)
Some leadership or team oversight experience in a sales or business development context
A general understanding of CRM tools and performance metrics is helpful but not mandatory
The course begins with an overview of the modern sales landscape, highlighting key trends and challenges that sales teams face. From there, it builds a strong foundation in sales coaching principles, emphasizing the shift from directive management to empowering leadership. Participants will learn how to accurately assess both individual and team performance, and how to develop personalized coaching strategies that align with organizational goals.
Throughout the course, practical coaching techniques are introduced—ranging from one-on-one development sessions to group coaching frameworks—all tailored to help salespeople sharpen their skills, boost confidence, and close more deals. Special focus is placed on integrating technology, such as CRM tools and analytics platforms, to enhance coaching efficiency and effectiveness.
Additionally, the course addresses common coaching obstacles, such as resistance to feedback or lack of engagement, and offers solutions to overcome them. Learners will also discover how to measure the impact of coaching efforts and foster a culture of continuous learning and growth.
By the end of this course, participants will have a clear, actionable roadmap for becoming more effective sales coaches—capable of unlocking potential, maximizing performance, and driving sustainable success across their sales organizations.
It’s especially valuable for professionals seeking to:
• Improve their coaching impact,
• Drive team performance,
• And build a culture of accountability and continuous improvement.
Learning Objectives
By the end of this course, participants will be able to:
• Analyze the modern sales environment to identify key challenges and opportunities for coaching-driven performance improvement.
• Assess individual and team sales performance using structured evaluation tools and data-driven insights.
• Design and implement personalized coaching strategies that align with both organizational goals and individual sales reps’ development needs.
• Apply proven coaching techniques and technologies to enhance skill development, motivation, and overall sales effectiveness.
Target Audience
This course is ideal for:
• Sales Managers
• Team Leaders
• Regional/Area Sales Heads
• Sales Enablement Professionals
• Newly promoted sales leaders transitioning from individual contributor roles to managerial positions
Prerequisites
Basic knowledge of sales processes and terminology (e.g., pipeline stages, prospecting, closing)
Some leadership or team oversight experience in a sales or business development context
A general understanding of CRM tools and performance metrics is helpful but not mandatory
Introduction
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