About this course
In today’s competitive sales environment, finding the right prospects is more challenging—and more rewarding—than ever before. Effective Sales Prospecting is designed to equip sales professionals with the strategies, tools, and mindset needed to identify, connect with, and convert high-quality leads.
This course goes beyond traditional prospecting methods by integrating modern research techniques, multi-channel outreach, and social selling practices. Participants will learn how to build an Ideal Customer Profile (ICP), conduct in-depth research using platforms like LinkedIn Sales Navigator and company databases, and monitor trigger events that create timely opportunities.
Through hands-on guidance, you’ll master crafting personalized, compelling messages across email, phone, and social channels. You’ll discover how to design effective email sequences, confidently handle objections during cold calls, and optimize your LinkedIn presence for stronger connections.
Equally important, the course covers productivity strategies, pipeline management, and key performance metrics to help you measure success and continuously refine your approach. By the end, you’ll have a clear, actionable plan for implementing proven prospecting strategies and sustaining long-term sales growth.
Whether you’re new to sales prospecting or looking to sharpen your skills, this course provides the practical knowledge and confidence needed to consistently generate qualified opportunities and exceed your sales goals.
Learning Objectives
By the end of this course, participants will be able to:
• Build an Ideal Customer Profile (ICP) and identify decision-makers.
• Apply research tools and social listening to uncover opportunities.
• Develop a balanced multi-channel prospecting strategy.
• Craft personalized outreach messages that drive engagement.
• Execute cold calling, emailing, and LinkedIn prospecting effectively.
• Track KPIs and optimize prospecting activities for better results.
Target Audience
• Sales representatives, account executives, and business development professionals.
• Entrepreneurs and small business owners seeking more effective prospecting methods.
• Marketing and sales teams looking to align efforts in lead generation.
Prerequisite
• Basic understanding of sales processes.
• Familiarity with using email, phone, and LinkedIn for business communication.
This course goes beyond traditional prospecting methods by integrating modern research techniques, multi-channel outreach, and social selling practices. Participants will learn how to build an Ideal Customer Profile (ICP), conduct in-depth research using platforms like LinkedIn Sales Navigator and company databases, and monitor trigger events that create timely opportunities.
Through hands-on guidance, you’ll master crafting personalized, compelling messages across email, phone, and social channels. You’ll discover how to design effective email sequences, confidently handle objections during cold calls, and optimize your LinkedIn presence for stronger connections.
Equally important, the course covers productivity strategies, pipeline management, and key performance metrics to help you measure success and continuously refine your approach. By the end, you’ll have a clear, actionable plan for implementing proven prospecting strategies and sustaining long-term sales growth.
Whether you’re new to sales prospecting or looking to sharpen your skills, this course provides the practical knowledge and confidence needed to consistently generate qualified opportunities and exceed your sales goals.
Learning Objectives
By the end of this course, participants will be able to:
• Build an Ideal Customer Profile (ICP) and identify decision-makers.
• Apply research tools and social listening to uncover opportunities.
• Develop a balanced multi-channel prospecting strategy.
• Craft personalized outreach messages that drive engagement.
• Execute cold calling, emailing, and LinkedIn prospecting effectively.
• Track KPIs and optimize prospecting activities for better results.
Target Audience
• Sales representatives, account executives, and business development professionals.
• Entrepreneurs and small business owners seeking more effective prospecting methods.
• Marketing and sales teams looking to align efforts in lead generation.
Prerequisite
• Basic understanding of sales processes.
• Familiarity with using email, phone, and LinkedIn for business communication.
Introduction
1 Parts
Effective Sales Prospecting File
379.64 MB
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