What you will learn?
Describe the core responsibilities and value of a presales professional.
Differentiate presales roles from other technical and sales positions.
Apply best practices for product demonstrations and whiteboarding.
Identify certifications, tools, and resources to advance a presales career.
Target Audience
Technical professionals (developers, engineers, consultants) seeking client-facing roles.
Early-career professionals exploring paths beyond traditional sales or engineering.
IT or software professionals interested in transitioning to presales or sales engineering.
Career changers looking for high-impact roles at the intersection of tech and business.
About this course
Are you a technically skilled professional seeking a new, dynamic career path that blends your expertise with client interaction and business impact? This course is your step-by-step guide to launching a successful career in presales—a vital function in modern B2B tech companies.
Presales professionals (also known as Sales Engineers, Solutions Architects, or Presales Architects) play a critical role in the sales cycle by acting as trusted technical advisors. They bridge the gap between customers’ business needs and the technical capabilities of a product or solution. This course offers an in-depth look into what the role entails and why it's one of the most rewarding careers in tech today.
In this beginner-friendly course, you'll explore:
• The presales landscape, and how it compares to other roles like sales or post-sales architecture
• Techniques to deliver effective whiteboard sessions and compelling product demonstrations
• Tips to prepare for interviews and career transitions into presales
• Key resources, certifications, and tools to help you build your professional brand
You'll also receive a free eBook, presentation slides, infographics, and a curated resource list to support your journey.
By the end of this course, you’ll have a clear roadmap and actionable insights to land your first presales role—and thrive in it.
Requirements
A basic understanding of technology or IT concepts.
Interest in combining technical knowledge with customer-facing responsibilities.
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