What you will learn?
Differentiate between featured and rich snippets and how to target both
Understand and apply the concept of intent match to SEO
Write compelling headlines that improve search intent alignment
Implement HTML tags and schema markup to enhance visibility
Create and validate microdata formats manually or via automation
Predict and monitor the appearance of rich snippets in SERPs
Target Audience
Intermediate to advanced SEOs
Content marketers looking to improve visibility
Web developers implementing on-page SEO
Digital strategists aiming for rich search results
About this course
We'll start by distinguishing between featured snippets and rich snippets, clarifying why each matters and how Google interprets them differently. Then, we’ll explore intent optimization strategies and how to craft headlines and content that align perfectly with user search behavior.
Through a hands-on approach, you'll learn how to optimize HTML tags, add schema markup, and create microformats manually or automatically. Whether you're aiming to earn a rich result or understand why a snippet is featured, this course provides practical steps and real examples to give your content an edge in search.
You’ll leave with a toolkit of techniques for both technical SEO and content strategy—ensuring your pages are not only visible but also click-worthy in today’s competitive search landscape.
Requirements
Basic understanding of SEO concepts (e.g., keywords, on-page optimization)
Familiarity with HTML structure is helpful but not required
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