What you will learn?
Identify and evaluate viable business opportunities using market research and validation techniques.
Develop a basic business model, including revenue streams, cost structures, and value propositions.
Apply foundational financial, legal, and operational principles to early-stage ventures.
Create an actionable plan for launching, managing, and scaling a new business.
Target Audience
Aspiring entrepreneurs and startup founders
Small business owners in the early stages of development
Students interested in entrepreneurship or innovation
Professionals exploring self-employment or side ventures
About this course
Participants will explore how entrepreneurs recognize market gaps, validate ideas through customer discovery, and make informed decisions using data-driven insights. The course emphasizes practical tools such as market research methods, the business model canvas, basic financial planning, and minimum viable product (MVP) development. Learners will also gain foundational knowledge in legal considerations, branding, sales, operations, and team building—critical areas for building a sustainable venture.
In addition to technical skills, the course fosters an entrepreneurial mindset, encouraging creativity, resilience, and adaptability in the face of uncertainty. Through real-world examples, structured exercises, and action planning, participants will translate theory into practice and develop a clear roadmap for launching or advancing their business ideas.
By the end of the course, learners will have a validated business concept, a foundational business plan, and the confidence to take next steps—whether launching a startup, growing an existing business, or engaging with entrepreneurial ecosystems and support networks.
Requirements
No prior entrepreneurship experience required
Basic computer literacy and willingness to engage in research and planning activities
