Digital Marketing Fundamentals for Nonprofits

Digital Marketing Fundamentals for Nonprofits is an introductory course designed to help nonprofit professionals effectively use digital marketing to advance their mission, grow awareness, and increase donor and community engagement. The course focuses on practical, budget-conscious strategies tailored to the unique needs and constraints of nonprofit organizations.
Participants will explore how digital marketing supports fundraising, volunteer recruitment, advocacy, and program visibility. The course begins with an overview of key digital channels and how they contribute to mission advancement, followed by guidance on developing a clear digital marketing strategy aligned with organizational goals and target audiences.
Learners will gain hands-on knowledge in optimizing nonprofit websites for credibility, accessibility, and conversions, with a strong emphasis on donation page best practices and mobile responsiveness. The course also covers essential email marketing techniques, including ethical list building, segmentation, automation, and compliance.
Social media strategy and content marketing are addressed through storytelling, community-building, and efficient content creation methods suitable for small teams. Participants will also learn how to plan and execute online fundraising campaigns, including peer-to-peer fundraising, crowdfunding, and seasonal initiatives such as Giving Tuesday.
The course concludes with instruction on digital analytics, measurement, and cost-effective tools that help nonprofits track performance, demonstrate impact, and maximize limited resources. By the end of the course, participants will develop a practical digital marketing action plan they can implement immediately to strengthen their organization’s digital presence and fundraising outcomes.