What you will learn?
Understand the principles and benefits of consultative selling
Develop deep discovery and active listening techniques
Apply business acumen to align solutions with customer goals
Co-create tailored value propositions with stakeholders
Manage complex sales opportunities with strategic precision
Target Audience
B2B sales professionals
Account managers
Solution consultants
Business development executives
Anyone transitioning from transactional to consultative selling
About this course
Unlike traditional sales techniques that focus on pushing products or closing deals quickly, consultative selling centers on understanding the customer’s business, identifying hidden pain points, and co-creating tailored solutions. This course provides a structured approach to becoming a trusted advisor — someone who listens deeply, asks the right questions, and delivers meaningful solutions that align with the customer’s goals.
Through eight comprehensive lessons, you'll learn how to adopt a consultative mindset, conduct high-impact discovery conversations, demonstrate business acumen, manage multiple stakeholders, and lead complex opportunities. Real-world scenarios, practical frameworks, and actionable strategies ensure you can apply what you learn immediately to win trust, influence decisions, and drive long-term customer value.
Whether you’re managing enterprise accounts or navigating long sales cycles, this course prepares you to differentiate yourself in a crowded market and build sustainable relationships that lead to repeat business and referrals.
Requirements
Basic understanding of sales fundamentals
Prior experience in customer-facing roles is helpful but not required
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