About this course
In today’s competitive and customer-centric marketplace, sales professionals must go beyond transactional approaches and embrace a more strategic, relationship-driven methodology. This Consultative Selling course equips you with the mindset, skills, and tools needed to sell with empathy, insight, and value.
Unlike traditional sales techniques that focus on pushing products or closing deals quickly, consultative selling centers on understanding the customer’s business, identifying hidden pain points, and co-creating tailored solutions. This course provides a structured approach to becoming a trusted advisor — someone who listens deeply, asks the right questions, and delivers meaningful solutions that align with the customer’s goals.
Through eight comprehensive lessons, you'll learn how to adopt a consultative mindset, conduct high-impact discovery conversations, demonstrate business acumen, manage multiple stakeholders, and lead complex opportunities. Real-world scenarios, practical frameworks, and actionable strategies ensure you can apply what you learn immediately to win trust, influence decisions, and drive long-term customer value.
Whether you’re managing enterprise accounts or navigating long sales cycles, this course prepares you to differentiate yourself in a crowded market and build sustainable relationships that lead to repeat business and referrals.
Learning Objectives
By the end of this course, learners will be able to:
• Understand the principles and benefits of consultative selling
• Develop deep discovery and active listening techniques
• Apply business acumen to align solutions with customer goals
• Co-create tailored value propositions with stakeholders
• Manage complex sales opportunities with strategic precision
Target Audience
This course is ideal for:
• B2B sales professionals
• Account managers
• Solution consultants
• Business development executives
• Anyone transitioning from transactional to consultative selling
Prerequisite
• Basic understanding of sales fundamentals
• Prior experience in customer-facing roles is helpful but not required
Unlike traditional sales techniques that focus on pushing products or closing deals quickly, consultative selling centers on understanding the customer’s business, identifying hidden pain points, and co-creating tailored solutions. This course provides a structured approach to becoming a trusted advisor — someone who listens deeply, asks the right questions, and delivers meaningful solutions that align with the customer’s goals.
Through eight comprehensive lessons, you'll learn how to adopt a consultative mindset, conduct high-impact discovery conversations, demonstrate business acumen, manage multiple stakeholders, and lead complex opportunities. Real-world scenarios, practical frameworks, and actionable strategies ensure you can apply what you learn immediately to win trust, influence decisions, and drive long-term customer value.
Whether you’re managing enterprise accounts or navigating long sales cycles, this course prepares you to differentiate yourself in a crowded market and build sustainable relationships that lead to repeat business and referrals.
Learning Objectives
By the end of this course, learners will be able to:
• Understand the principles and benefits of consultative selling
• Develop deep discovery and active listening techniques
• Apply business acumen to align solutions with customer goals
• Co-create tailored value propositions with stakeholders
• Manage complex sales opportunities with strategic precision
Target Audience
This course is ideal for:
• B2B sales professionals
• Account managers
• Solution consultants
• Business development executives
• Anyone transitioning from transactional to consultative selling
Prerequisite
• Basic understanding of sales fundamentals
• Prior experience in customer-facing roles is helpful but not required
Consultative Selling
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Consultative Selling
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