What you will learn?
Analyze organizational readiness and determine when a capital campaign is the appropriate fundraising strategy.
Develop a compelling case for support aligned with donor interests and institutional priorities.
Design and manage effective campaign structures, including leadership roles, committees, and accountability systems.
Apply proven solicitation, stewardship, and pledge management strategies to achieve campaign goals.
Target Audience
Nonprofit development and advancement professionals
Executive directors and senior nonprofit leaders
Board members and campaign volunteers
Consultants or professionals transitioning into nonprofit fundraising roles
About this course
Students will gain a deep understanding of the full capital campaign lifecycle—from early feasibility studies and case development through the quiet phase, public launch, and post-campaign transition. Emphasis is placed on strategic decision-making, leadership engagement, donor-centered fundraising, and accountability systems that drive results. Through real-world examples, best practices, and applied tools, participants will learn how to assess organizational readiness, build effective campaign structures, cultivate and solicit major donors, and manage pledges responsibly.
The course also addresses common challenges such as campaign fatigue, missed goals, volunteer burnout, and reputational risk, equipping learners with problem-solving strategies to adapt and lead with confidence. By the end of the course, students will be prepared to contribute meaningfully to capital campaign planning teams or serve in leadership roles that guide nonprofits through complex, high-impact fundraising efforts.
This course is ideal for professionals seeking both strategic insight and practical skills to support mission-driven growth through capital campaign fundraising.
Requirements
Basic understanding of nonprofit organizations and fundraising principles
Experience working or volunteering in a nonprofit setting is recommended but not required
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