What you will learn?
he difference between blogs and articles in business marketing
How to apply AIDA copywriting techniques to content writing
How to identify and write for a specific niche audience
How to blend SEO with persuasive writing
Practical tools for keyword research and content planning
Tips for layout, structure, flow, and conversion
How to craft calls to action that generate leads
Write blogs that align with specific marketing goals
Create blog content that both ranks and converts
Perform basic keyword research and apply SEO best practices
Target Audience
Business owners, entrepreneurs, and marketers
Freelancers and content creators
Beginner to intermediate bloggers
Anyone looking to generate leads and sales through content
About this course
“Blogging for Business” is a hands-on course designed to help you master the art and science of writing content that speaks directly to your audience—while also performing well in search engines. We strike the perfect balance between classic copywriting principles like AIDA (Attention, Interest, Desire, Action) and modern SEO techniques to help you craft high-impact blogs that convert.
You'll learn how to target a niche audience, structure your posts for clarity and action, optimize for search, and build content that builds trust, authority, and leads.
If you’ve ever wondered how professional content marketers consistently generate leads and sales with blog content, this is the course that will show you how.
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