What you will learn?
Master the foundations of effective account management and understand its impact on business success.
Develop strategic account plans to align client goals with business objectives.
Build and nurture long-term relationships with key stakeholders for sustained client satisfaction.
Identify opportunities for value creation through innovation and tailored solutions.
Assess and manage account risks, ensuring client retention and business continuity.
Lead and motivate account management teams to achieve collaborative success.
Utilize digital tools and platforms for efficient account management and communication.
Enhance communication skills, including negotiation and conflict resolution techniques.
Implement best practices for advancing client relationships and business development.
Target Audience
Account Managers, Relationship Managers, and Client Success Professionals
Professionals in customer-focused roles aiming to deepen their expertise in account management
About this course
With a focus on both individual performance and team leadership, this course will help participants develop a holistic approach to managing high-value accounts, ensuring long-term client satisfaction and business growth. By integrating case studies, real-world examples, and practical exercises, the course offers a hands-on learning experience that prepares participants to tackle the challenges of modern account management.
Key areas include strategic account planning, stakeholder relationship management, identifying growth opportunities, managing account risks, and fostering innovation. Additionally, the course emphasizes the importance of advanced communication and negotiation skills, crucial for building strong client partnerships. Participants will also learn how to effectively lead account management teams and leverage digital tools for increased efficiency and client engagement.
Whether you're new to account management or looking to refine your skills, this course equips you with the tools, insights, and confidence to drive success in managing and growing key accounts.
Requirements
This course is suitable for both beginners and intermediate professionals.
While prior experience in sales or account management is helpful, it is not required.
The course is designed to cater to individuals who want to develop or refine their account management skills, regardless of prior experience.
